THE RISE OF EMBROIDERY FASHION

If you notice one trend that’s everywhere it’s embroidery fashion. With summer just around the corner it’s announcing itself with a strong comeback. Embroidery is something that can be traced back to the Iron Age and while the exact origins of embroidery were originally used to serve a functional purpose—to patch and mend clothing, it was an art form for various ancient cultures.

“Even Alessandro Michele and the iconic fashion house Gucci have incorporated embroidered motifs in recent seasons—most noticeably in a standout collection that has caught the eyes of fashionable individuals like A$AP Rocky and 2 Chainz, and produced what could be the jacket of the year.”

“Revered brands like OFF-WHITE c/o Virgil Abloh and Tim Coppens have embraced the patch as part of their “downtown cool meets high-end” vibe, using embroidered patches throughout recent collections. Designer Anya Hindmarch has built an accessories empire (generating close to $60M USD in annual revenue) based off her quirky embossed and embroidered style.” – Tyler Watamanuk

The rise of embroidery fashion has grown its way into an everyday trend, chain-stitching its way across dress hems, belts, bags and knitwear. With Gucci majorly influencing the trend, brands such as Dolce & Gabbana, and Alexander McQueen provide strong statement collections of embroidery denim and leather. This new take on embroidery looks much more refined, with the use of embroidered appliques showcasing the stitched flowers and textiles, revealing their exquisite detailing.

Embroidery fashion is a celebration of current cultural themes, allowing designers to combine modern design with heritage and tradition, whilst providing the wearer with a statement piece to play with and make their own.